If you own a
cleaning company and are looking for new strategies to advertise your business,
here are some practical tips to improve your online visibility.
Opening a new
cleaning company is an operation that requires commitment, time for the
creation of an operational staff and budget to invest for the purchase of
machinery and products: if you have just started your business in the sector
you know it well and surely you are looking for an effective way to find new
customers for your cleaning business and get back your investments. A good
strategy for acquiring new contracts is extremely useful not only in the
initial stages of your business, but also in the future, understanding how to
create a profitable and continuous flow of new requests is a constant
challenge. So How do I
get office cleaning contracts? Here are the options.
What are the
best tactics to do this? Here are some essential tips for finding customers if you
have a cleaning
company.
What kind of cleaning do you
specialize in?
One of the
first steps to take to understand how to move in your communication strategy
and find new customers is to define on which types of cleaning you are
specialized or want to specialize. What is your team most experienced in? What
are your strengths? What kind of customers could you target more successfully,
for example private individuals, companies, restaurants, medical facilities or
schools?
Once these
points have been defined, the entire marketing strategy will be aimed at
intercepting that type of clientele and you will also be able to increasingly
specialize your offer by acquiring tools or targeted material. Distinguishing
yourself from the competition by providing original services
aimed at a well-determined range of customers can greatly facilitate your
promotion and make you stand out among all your competitors.
Social media: operate offline but
promote yourself online
The time
when a simple word of mouth between acquaintances and relatives was enough to
find a sufficient number of customers is now unfortunately far away. Although
the positive opinions and suggestions of those around us are always of
fundamental importance, you will certainly have noticed how much the way of
finding solutions to your problems has changed.
How do you
think your potential customers are going to find their next cleaning company?
Will they ask the neighbor or type "cleaning company" on Google or
Facebook? The second is the most likely.
Last Words
One of the
most effective but also the simplest ways you can follow to find new customers
for your cleaning company is to create a company profile on the main social
media. Creating your company page on Facebook or on a social network purely
dedicated to the world of work such as Linkedin can certainly help you in your
promotion.
