How do I get office cleaning contracts?

 

If you own a cleaning company and are looking for new strategies to advertise your business, here are some practical tips to improve your online visibility.

Opening a new cleaning company is an operation that requires commitment, time for the creation of an operational staff and budget to invest for the purchase of machinery and products: if you have just started your business in the sector you know it well and surely you are looking for an effective way to find new customers for your cleaning business and get back your investments. A good strategy for acquiring new contracts is extremely useful not only in the initial stages of your business, but also in the future, understanding how to create a profitable and continuous flow of new requests is a constant challenge. So How do I get office cleaning contracts? Here are the options.

What are the best tactics to do this? Here are some essential tips for finding customers if you have a cleaning company.

What kind of cleaning do you specialize in?

One of the first steps to take to understand how to move in your communication strategy and find new customers is to define on which types of cleaning you are specialized or want to specialize. What is your team most experienced in? What are your strengths? What kind of customers could you target more successfully, for example private individuals, companies, restaurants, medical facilities or schools?

Once these points have been defined, the entire marketing strategy will be aimed at intercepting that type of clientele and you will also be able to increasingly specialize your offer by acquiring tools or targeted material. Distinguishing yourself from the competition by providing original services aimed at a well-determined range of customers can greatly facilitate your promotion and make you stand out among all your competitors.

Social media: operate offline but promote yourself online

The time when a simple word of mouth between acquaintances and relatives was enough to find a sufficient number of customers is now unfortunately far away. Although the positive opinions and suggestions of those around us are always of fundamental importance, you will certainly have noticed how much the way of finding solutions to your problems has changed.

How do you think your potential customers are going to find their next cleaning company? Will they ask the neighbor or type "cleaning company" on Google or Facebook? The second is the most likely.

Last Words

One of the most effective but also the simplest ways you can follow to find new customers for your cleaning company is to create a company profile on the main social media. Creating your company page on Facebook or on a social network purely dedicated to the world of work such as Linkedin can certainly help you in your promotion.